Wake Up! Multicultural is Table-Stakes
I still remember entering the US in Miami when I first came to study at Texas A&M in 1998. At Miami’s International Airport, you…
As You Can Imagine, SEO Isn’t Magic
One of the biggest desires for businesses worldwide is being at the top of the search results. It doesn’t matter if you’re a…
ABM or Inbound? Doesn’t Matter You Still Need SEO
Some years back, a new executive came and led the move from a classic sales organization to an ABM go-to-market strategy. It was an…
The User is the Algorithm
At the beginning of the pandemic, an executive consulting firm hired me to audit their website and provide recommendations, something…
My Journey Into Local SEO in South Florida
The success of an SEO professional highly depends on being curious, always be learning, testing, and more importantly, sharing experiences…
Utiliza a Google para mejorar la experiencia de marca
Alguna vez te has preguntado ¿por qué los resultados de Google tienen la respuesta en el momento preciso en el que la necesitamos? Resulta…
Insights on Keyword research for US Hispanics
I've been asked so many times about translating keywords to reach the US Hispanic market that I decided to write this article. Does it make…
El SEO no es un condimento, pero si necesita un Iron Chef
Me encontraba revisando mis mensajes y veo que un antiguo contacto me escribe y el título de su email es "Ahora si hablemos, !Ya lanzamos…
Impact of Topic-based SEO Strategy on International Search
Search engines are evolving quickly, thanks to the fast evolution of AI and machine learning. These changes are forcing the SEO industry to…
Should the SEO be in charge of paid search?
There's a trend in job portals where companies are looking for an SEO director or manager. The requirements include managing of paid…
Los Asistentes Personales y el SEO
Oye Siri: ¿Dónde está mi marca? El 25 de Abril de 2019, tuve la oportunidad de presentar en el IAB Day en Bogotá. El nombre de la…
The business impact of the commoditization of web platforms
Businesses nowadays need an online presence, and websites are by far the preferred marketing channel to serve as the backbone of a digital…
Educating brand marketers on SEO
I've been helping companies around the world on their international SEO and globalization strategies for more than a decade. It's been an…
Quality of Translation and Local Expertise. The key of successful localized websites
It’s no secret that a customer’s journey to find answers to both simple and complex questions usually involves them accessing a search…
Use Website Analytics to Better Serve Global Audiences
If your company is growing and expanding its global reach, you must make sure your business objectives are aligned with the needs of your…