Managing a website that drives results requires the work of highly qualified teams. It requires excellent orchestration and teamwork. Periodic audits are recommended with any high-performance team to maintain and grow results.

It is also the case that with constant evolution and secrecy on search engine algorithms, speculation and misunderstandings are common and in many cases, helping to make wrong decisions that cause significant business gaps.

 

The strategic importance of websites varies depending on geographies, target audiences, industries, and value proposition. These variations make the needs of every company unique.

Different types of SEO audits
for different business needs

Technical SEO

A technical SEO audit is recommended to all websites, no matter how big or small they are. Technology evolves every day, new frameworks, better browsers, and devices make it crucial to be reviewing the technical performance periodically.

What should a technical
SEO audit cover?

  • Website structure analysis for easy search engine crawling
  • Revision of directives to prevent blocking of search engines, exposure of private content, or guiding search engines to errors
  • Technical resource optimization to guarantee faster load times
  • Accessibility from multiple locations and geographies
  • Cross-device multi-browser analysis to guarantee proper renderability of the website
  • Analysis of server response codes and statuses to identify optimization opportunities

Local SEO

Local businesses require a significant different SEO approach as the user interaction may not even include a visit to the website. Connecting all the digital channels and utilize the correct structured data is fundamental for the success of a local SEO project.

What elements should a
local SEO audit cover?

  • Technical SEO audit
  • Auditing of local business profile and local business entity
  • Local versus general inbound link analysis
  • Analysis of structured data based on product and industry
  • The accuracy of local listing information by location
  • Local reach versus broad reach. Confirm that the audience reached can convert, requires major keyword research effort

Multilingual SEO

It’s easy to confuse multilingual with international SEO due to the case that most global companies have multiple languages. Companies that should be looking for multilingual SEO are the ones that serve multicultural markets such as US-Hispanics, Chinese-Canadian, or simply countries like Switzerland where the expectation for a website is to offer content in French, German, and Italian at least.

What elements should a
multilingual SEO audit cover?

  • Technical SEO audit
  • Analysis and probable configuration of Hreflang
  • Keyword research with major emphasis on branded terms and long tail keywords
  • Analysis of structured data based on product and industry
  • Content duplication analysis and interlinking options with distributors
  • Visitor profile analysis to prevent cannibalization of the brand in other markets

International SEO

International SEO audits may be the most complex to perform due to the multiple variations of sites, languages, laws, technical aspects, and the need to cover multiple search engines. Global companies tend to have very similar corporate content across different countries but often have different product inventories and services.

What elements should an
international SEO audit cover?

  • Technical SEO audit
  • Analysis and probable configuration of Hreflang
  • Keyword research with major emphasis on branded and product terms
  • Load times and rendering in different countries
  • Content duplication analysis between markets and interlink opportunities
  • Visitor profile analysis to prevent cannibalization of the brand in other markets

International Search Summit Boston. September26
International Search Summit Boston. September26

"I have worked with Blas for over a year and found that he consistently combines a passion for marketing with a wealth of experience and knowledge in SEO. Blas’ background, desire to stay current and love of new SEO and online marketing strategies makes him a natural fit for any business needing an up-to-date, flexible, and effective online marketing strategy."

 

Fabio Beltramini - Customer Success