Popcorn has 22 different ways to translate into Spanish

Insights on Keyword research for US Hispanics

I've been asked so many times about translating keywords to reach the US…


SEO is not a condiment

El SEO no es un condimento, pero si necesita un Iron Chef

Me encontraba revisando mis mensajes y veo que un antiguo contacto me escribe y…


Impact of Topic-based SEO Strategy on International Search 1

Impact of Topic-based SEO Strategy on International Search

Search engines are evolving quickly, thanks to the fast evolution of AI and…


Person juggling with fire

Should the SEO be in charge of paid search?

There's a trend in job portals where companies are looking for an SEO director…


Blas Giffuni speaking at IAB Colombia

Los Asistentes Personales y el SEO

Oye Siri: ¿Dónde está mi marca? El 25 de Abril de 2019, tuve la oportunidad de…


Firefighter putting out a fire

The business impact of the commoditization of web platforms

Businesses nowadays need an online presence, and websites are by far the…


Educating brand marketers on SEO 2

Educating brand marketers on SEO

I've been helping companies around the world on their international SEO and…


Quality of Translation and Local Expertise. The key of successful localized websites 3

Quality of Translation and Local Expertise. The key of successful localized websites

It’s no secret that a customer’s journey to find answers to both simple and…


International visitors represented by different pieces of luggage

Use Website Analytics to Better Serve Global Audiences

If your company is growing and expanding its global reach, you must make sure…