International SEO: What's the Hreflang Attribute All About?
Are you thinking of how to expand your business globally? For established businesses looking to grow their business overseas, international…
How to Use Industry Knowledge to Support the SEO Strategy
Your content strategy has been around the block a few times. It's time to give it a breath of fresh air. The reasoning is quite simple.…
Topic Clusters. The Benefits for SEO and Content Creation
For years now, SEO content creation has revolved around keywords because search engines focused on them. You might even say that using the…
Wake Up! Multicultural is Table-Stakes
I still remember entering the US in Miami when I first came to study at Texas A&M in 1998. At Miami’s International Airport, you…
As You Can Imagine, SEO Isn't Magic
One of the biggest desires for businesses worldwide is being at the top of the search results. It doesn’t matter if you’re a…
ABM or Inbound? Doesn't Matter You Still Need SEO
Some years back, a new executive came and led the move from a classic sales organization to an ABM go-to-market strategy. It was an…
The User is the Algorithm
At the beginning of the pandemic, an executive consulting firm hired me to audit their website and provide recommendations, something…
My Journey Into Local SEO in South Florida
The success of an SEO professional highly depends on being curious, always be learning, testing, and more importantly, sharing experiences…
Utiliza a Google para mejorar la experiencia de marca
Alguna vez te has preguntado ¿por qué los resultados de Google tienen la respuesta en el momento preciso en el que la necesitamos? Resulta…
Insights on Keyword research for US Hispanics
I've been asked so many times about translating keywords to reach the US Hispanic market that I decided to write this article. Does it make…