Wake Up! Multicultural is Table-Stakes 1

Wake Up! Multicultural is Table-Stakes

I still remember entering the US in Miami when I first came to study at Texas A&M in 1998. At Miami’s International Airport, you…


Bunny going out of magicians hat

As You Can Imagine, SEO Isn't Magic

One of the biggest desires for businesses worldwide is being at the top of the search results. It doesn’t matter if you’re a…


SEO and content strategy are the key to differentiate from the competitor

ABM or Inbound? Doesn't Matter You Still Need SEO

Some years back, a new executive came and led the move from a classic sales organization to an ABM go-to-market strategy. It was an…


Finding a right solution takes research and proof

The User is the Algorithm

At the beginning of the pandemic, an executive consulting firm hired me to audit their website and provide recommendations, something…


Firefighter putting out a fire

The business impact of the commoditization of web platforms

Businesses nowadays need an online presence, and websites are by far the preferred marketing channel to serve as the backbone of a digital…


International visitors represented by different pieces of luggage

Use Website Analytics to Better Serve Global Audiences

If your company is growing and expanding its global reach, you must make sure your business objectives are aligned with the needs of your…