Wake Up! Multicultural is Table-Stakes 1

Wake Up! Multicultural is Table-Stakes

I still remember entering the US in Miami when I first came to study at Texas A&M in 1998. At Miami’s International Airport, you…


Bunny going out of magicians hat

As You Can Imagine, SEO Isn't Magic

One of the biggest desires for businesses worldwide is being at the top of the search results. It doesn’t matter if you’re a…


SEO and content strategy are the key to differentiate from the competitor

ABM or Inbound? Doesn't Matter You Still Need SEO

Some years back, a new executive came and led the move from a classic sales organization to an ABM go-to-market strategy. It was an…


Finding a right solution takes research and proof

The User is the Algorithm

At the beginning of the pandemic, an executive consulting firm hired me to audit their website and provide recommendations, something…