The content strategist can be the rock star

How to Use Industry Knowledge to Support the SEO Strategy

Your content strategy has been around the block a few times. It's time to give it a breath of fresh air. The reasoning is quite simple.…


It's crucial to build pillar content page to connect content clusters

Topic Clusters. The Benefits for SEO and Content Creation

For years now, SEO content creation has revolved around keywords because search engines focused on them. You might even say that using the…


Wake Up! Multicultural is Table-Stakes 1

Wake Up! Multicultural is Table-Stakes

I still remember entering the US in Miami when I first came to study at Texas A&M in 1998. At Miami’s International Airport, you…


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As You Can Imagine, SEO Isn't Magic

One of the biggest desires for businesses worldwide is being at the top of the search results. It doesn’t matter if you’re a…


SEO and content strategy are the key to differentiate from the competitor

ABM or Inbound? Doesn't Matter You Still Need SEO

Some years back, a new executive came and led the move from a classic sales organization to an ABM go-to-market strategy. It was an…


Finding a right solution takes research and proof

The User is the Algorithm

At the beginning of the pandemic, an executive consulting firm hired me to audit their website and provide recommendations, something…


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The business impact of the commoditization of web platforms

Businesses nowadays need an online presence, and websites are by far the preferred marketing channel to serve as the backbone of a digital…


International visitors represented by different pieces of luggage

Use Website Analytics to Better Serve Global Audiences

If your company is growing and expanding its global reach, you must make sure your business objectives are aligned with the needs of your…