Year: 2019
Insights on Keyword research for US Hispanics
I've been asked so many times about translating keywords to reach the US Hispanic market that I decided to write this article. Does it make…
El SEO no es un condimento, pero si necesita un Iron Chef
Me encontraba revisando mis mensajes y veo que un antiguo contacto me escribe y el título de su email es "Ahora si hablemos, !Ya lanzamos…
Impact of Topic-based SEO Strategy on International Search
Search engines are evolving quickly, thanks to the fast evolution of AI and machine learning. These changes are forcing the SEO industry to…
Should the SEO be in charge of paid search?
There's a trend in job portals where companies are looking for an SEO director or manager. The requirements include managing of paid…
SEO Para Asistentes Personales
Encuentra los requisitos fundamentales para estrategias de SEO para asistentes personales. Oye Siri: ¿Dónde está mi marca? El 25 de Abril…
The business impact of the commoditization of web platforms
Businesses nowadays need an online presence, and websites are by far the preferred marketing channel to serve as the backbone of a digital…
Educating brand marketers on SEO
I've been helping companies around the world on their international SEO and globalization strategies for more than a decade. It's been an…
Quality of Translation and Local Expertise. The key of successful localized websites
It’s no secret that a customer’s journey to find answers to both simple and complex questions usually involves them accessing a search…
Use Website Analytics to Better Serve Global Audiences
If your company is growing and expanding its global reach, you must make sure your business objectives are aligned with the needs of your…